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  • From ‘Yippy’ Markets to ‘Dead Cat Bounces’ — it’s been that kind of a week.

From ‘Yippy’ Markets to ‘Dead Cat Bounces’ — it’s been that kind of a week.

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Evodince GmbH
April 11, 2025

Editor’s Note by Leigh Fatzinger Happy Friday, friends! We spent our morning sifting through the noise, curating the best European news stories you likely haven’t seen, and distilling what matters into real insights. We're also excited to include our first translated article from Italy's Il Tempo today, thanks to our friends at DeepL in Germany. On to the news...

We were getting “yippy.” Earlier this week, President Trump told reporters that he paused his latest round of tariff threats because people were “getting a little bit yippy” and “queasy” after days of market turmoil. Hours later, the dead cat bounced.

Forgive me, I hadn’t heard the term before. A finance friend described the phenomenon as a short-lived market recovery that follows a sharp decline—named after the morbid idea that “even a dead cat will bounce if it falls from a great height.” I hope to never hear the term again.

The dollar, trading water. The U.S. dollar hit a 3-year low—especially against the euro and yen—as investors continued to pull out of U.S. assets. China’s Finance Ministry, per Reuters, announced it will raise tariffs on U.S. imports from 84% to 125%, signaling continued trade escalation. 

High-waters are on trend. The French clothing industry is worried about a flood of Asian imports triggered by the global trade war. Manufacturers are already grappling with declining consumer demand and margin erosion across Europe.

Ommmm? Stay calm, you say?  “We should be like Buddha: calm, focused, and have a strategic response,” said an EU diplomat as finance ministers met in Warsaw this week to discuss tariffs and rearmament..

...and much more below. 

NEW! Our friends at DeepL in Germany are helping us with translation, so you can obtain perspectives from non-English news publications in Europe as well.

[Translated from Italian by DeepL] What is the USA asking of Europe? To side with Washington and not with Beijing. To facilitate the activities of American companies in Europe, to eliminate the mountain of crazy regulations that also damage European companies themselves. From the Green Deal to antitrust, from privacy to digital services, the US is telling Europe: create a market-friendly environment. For these reasons, the Trumpian shock could prove to be a bitter but beneficial medicine. 
[Sign up for a free DeepL account here.]

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From Bulgaria

There is no doubt that the tone of trade escalation in U. S. President Donald Trump’s discourse on the global political stage has transformed from a distant dream into a stark reality for countries worldwide, including China, Europe, and Africa. The threat of imposing new tariffs on the European Union and America’s friends and allies struck like a lightning bolt, particularly at a time when international trade no longer seems to adhere to the traditional rules and theories that have governed it for decades.

Tariffs: French clothing industry fears an influx of Asian products - Le Monde (France) - 10 April 2025
EU channels inner ‘Buddha’ as it reels from White House shocks - Politico EU - (Belgium) - 11 April, 2025

Evodince Insights and Strategy: 

Diplomacy is now directional. The euro is surging. Swiss neutrality offers no cover. Trump’s trade rhetoric has morphed from punitive into prescriptive. The world stage appears as though it’s beyond testing its alliances—tectonic shifts are taking place underneath the markets at breathtaking speed. 

  • Redraw Your Risk Map: With negotiations in flux, assume any region or sector could be next. Even small to medium sized businesses should be modeling out tariff exposure, and stress testing market entry import and entry strategies—for goods and services alike Goods and services alike.

  • Reposition Your Messaging: Executives and stakeholders don’t just want transparency—they want calm. If you’re resilient, say so. If you’re not, explain how you’re adapting.

  • Watch Policy Pivots: Signals matter. The analyst consensus is that Trump’s “pause” was reactive, not strategic. EU’s language on Big Tech and new geographical alliances will reveal how hard the bloc is willing to push back—or pivot.

Read Tuesday’s edition of Evodince On: EU Trade - Evodince Media (Austria) - 8 April 2025

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From Spain

In an increasingly globalized world — despite Trump’s divisive trade war — immediacy is becoming more and more important, and irrationality often grips some investors. In contrast, standing on the side of reason are the managers, who, with their calls for calm, urge investors not to make sudden portfolio changes and to remain composed.

“X is where everything happens in real time. Raw ideas and no filters, with more truth and more voices. 2025 is already wild buckle up,” predicted Linda Yaccarino, CEO of X, in mid-February.

From United Kingdom

“I think it’s absolutely worth looking at where we can align our norms and standards to make business easier. So I’m open to that,” she said. “But we should not raise expectations too much because . . . often there are different standards because there are differences in the way of life and in the culture.”

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